Want to enjoy Breakfast at Tiffany’s? Now you can at ION Orchard
In the current Tiffany & Co. campaign, actress/model Elle Fanning walks up to a Tiffany window to admire its contents while sipping from a java cup.
The scene is a nod to the opening sequence of the 1961 classic Breakfast at Tiffany'south, except Fanning, dissimilar the motion-picture show's protagonist Audrey Hepburn, is not munching on a croissant.
Still, thanks to a calendar week-long collaboration between the American jeweller and homegrown French café concatenation Tiong Bahru Bakery, visitors can recreate their very ain Breakfast at Tiffany'due south moment, complete with croissant and all.
From Aug 27 to Sep 3, 10am to 2pm, a coffee cart outside Tiffany's ION Orchard bazaar volition serve complimentary coffee and croissants.
All visitors have to do is post a photo of the coffee cart with the hashtags #tiffanypaperflowers and #tiongbahrubakery to enjoy the refreshments.
Besides the cart and cups being rendered in Tiffany's signature Robin's egg blue, the collaboration also features classic references to New York City, including bodegas filled with buckets of paper flowers, paperboy bicycles and Tiffany Blue traffic cones.
Visitors can likewise venture to the café'south original location on Eng Hoon Street, Tiong Bahru, to enjoy the coffee and croissants. A like setup or 'takeover' was unveiled to the media at 9am on Monday (Aug 27).
The publicity stunt was conceived to celebrate the launch of the Tiffany Newspaper Flowers drove on Sep 1.
Co-ordinate to a Tiffany spokesperson, the New York launch in May 2022 witnessed a similar stunt.
"We had coffee carts, takeovers in the subway, bodegas and all things New York," the spokesperson told CNA Lifestyle. "When nosotros wanted to launch in Singapore, nosotros don't have bodegas like we do in New York, and the subway in New York is very different from our Singapore subway.
"(So we idea of doing) a takeover of a neighbourhood, and what's a more than famous neighbourhood than Tiong Bahru? And the most famous thing in Tiong Bahru is Tiong Bahru Bakery. By combining our famous Breakfast at Tiffany's with the famous java and croissants from Tiong Bahru Bakery, we thought we had a real winner."
The fine jewellery collection, which includes bracelets, earrings, necklaces, pendants and rings, marks the design debut of Tiffany'southward Chief Creative Director Reed Krakoff. It is also the brand's first fine jewellery collection since 2009's Tiffany Keys.
Krakoff was appointed to the postal service in Feb 2017. The former President and Executive Artistic Managing director of Coach is known for his Midas affect. Revenues of the American style label increased from The states$500 meg (Southward$682 million) to US$5 billion during his 16-year tenure.
In line with Krakoff's ethos of everyday luxury, the pieces are meant for daily use, non merely for special occasions.
Inspiration for Krakoff's design came from uncomplicated arts and crafts projects in which flower petals are cutting from paper and pinned together.
Fashioned from platinum, the asymmetrical floral motifs are embellished with white pavé diamonds. On some pieces, they are accentuated by splashes of blue tanzanite or yellowish diamonds.
Bachelor at all the brand's points-of-auction in Singapore – including ION Orchard, Ngee Ann City, Marina Bay Sands and Changi Drome – the drove is priced from S$iv,100 for a pendant to S$565,000 for a necklace.
Only only ION Orchard volition have the coffee cart "because the location of ION right on Orchard Road at the corner is then iconic," the spokesperson explained.
Tiffany also more than than welcomes visitors who come dressed as Hepburn's iconic graphic symbol Holly Golightly.
"We're not asking anyone to dress upwards," said the spokesperson. "Merely in that location are e'er great fans of the movie who love to get in grapheme. So we welcome them to come down to either location to get a coffee and croissant, and of course to post on Instagram."
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